Our Brands

Affordable Luxury

Hair Care

Our Flex® line of shampoo has various fragrances, each designed specially to strengthen and moisturise each strand. Leaving your hair thick, shiny and smelling fabulous.

Apart from our general Flex® range, we offer a line of Professional Shampoos and Conditioners under our BioExpert® brand name. The BioExpert® Shampoo & Conditioning combo provides nutrients and protection from mother nature.

We also have Outrageous!® – infused with moroccan organ oil, olive oil and or keratin oil, designed to increase body and volume for all hair types.


Our kids line of products are infused with your kids’ favourite candy fragrance, designed to make hygiene practises a fun and pleasurable experience.  We produce hair care, skin care and bath products by licenses such as:

    • Airheads
    • Care Bears
    • Toon Studios
    • And more!

Men’s Care

Flex Men is positioned to provide more men from all backgrounds with high-quality grooming products from a brand they know and trust.