Our Brands

For Her

Our Flex® line of shampoo has various fragrances, each designed specially to strengthen and moisturise each strand. Leaving your hair thick, shiny and smelling fabulous.
Apart from our general Flex® range, we offer a line of Professional Shampoos and Conditioners under our BioExpert® brand name. The BioExpert® Shampoo & Conditioning combo provides nutrients and protection from mother nature. We also have Outrageous!® – infused with moroccan organ oil, olive oil and or keratin oil, designed to increase body and volume for all hair types.

For Men

Flex Men is positioned to provide more men from all backgrounds with high-quality grooming products from a brand they know and trust. Stay fresh with Flex.

For Kids

Flex is committed to making care products that your kids will love. Formulated using favourite, familiar flavours, the young ones will be making their own spa day at home, everyday.
See Our Licenses

Flex For Men

Flex Beauty Labs

Flex Kids


Flex is on a mission to provide affordable, high-quality care products for the whole family.
Contact us to find out more.